Behind the Scenes: Producing the Brightline Bags Video

We had a blast producing this video with Ross! Huge thanks to Kyle K. for the referral—without him, we wouldn’t have had the opportunity to collaborate with Brightline Bags on this project. This shoot took us on a trek across the Bay to Marin, California, where we filmed at Ross's wife's studio. The location provided the perfect setting to showcase the innovation and functionality of Brightline Bags.

From the moment we started planning, we knew this video had to highlight the incredible versatility of Brightline Bags' FLEX System. Their modular design is a game-changer for travelers, pilots, and professionals who need adaptability on the go. Our goal was to craft a visual story that not only demonstrated the unique features of the bag line but also captured the sleek, professional aesthetic that Brightline Bags is known for.

The shoot itself was a dynamic experience. Working with Ross was fantastic—his energy and deep knowledge of the product made for an engaging and informative shoot. We meticulously captured each segment, ensuring that every shot emphasized the ease of customization, smart organization, and durability that make Brightline Bags stand out. From close-up details of the zippers and compartments to wide shots demonstrating the full expansion of the bags, we wanted to give viewers a clear and compelling look at what makes these bags so special.

Post-production was all about refining the story. We focused on crisp edits, sharp visuals, and a narrative that effortlessly walked viewers through the features. Every transition was designed to maintain engagement while keeping the functionality front and center. The final product? A video that not only highlights the Brightline Bags FLEX System but also delivers a strong, action-inspiring message to potential customers.

We love working on projects like this—where creativity meets functionality, and we get to help brands tell their story in a way that resonates. Huge thanks to Ross, Brightline Bags, and Kyle K. from SFBA for making this shoot happen. We can't wait for the next adventure!

Check out the video here: Brightline Bags Product Video